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What Generates Successful School Fundraising?

Implementing a successful school fundraising program can be difficult, but it doesn’t have to be. Original Works has been helping schools and other organizations create effective art fundraisers for almost thirty years. That is a lot of years to hone our skills in order to better serve our clients. Over years we have noticed trends in some of the most effective fundraisers. Implement these key elements in your next fundraiser to generate successful results:

1 . Select the Right Plan
There are thousands of fundraising options out there. Make sure you select the program that best matches your needs. But how do you know which one to choose? Be sure to evaluate your resources, budget, and timeframe. You want to evaluate only fundraising programs that are capable of meeting your goals. If you have only a handful of volunteers, a large event-type fundraiser is not for you. Furthermore, if you need the funds rather quickly, you will need a program with a fast turn-around time.

2. Stand Out
Are there several schools or organizations near you who fundraiser on a regular basis? Be sure to evaluate which fundraisers they choose to participate in. If everyone seems to be doing wrapping paper fundraisers, stand out and offer the community something else. After all, how much wrapping paper does one person need? Breaking from traditions with unique fundraising ideas will help to decrease fundraiser fatigue and make it easier to reach your goals.

3. Select a Leader
Who do you have organizing the fundraiser? Selecting the right person for this role is crucial. You need someone who is highly organized, capable of setting realistic goals, and able to efficiently manage people. This person should be the point of contact and work closely with the chosen company’s fundraising specialist to ensure that everything runs smoothly from start to finish.

4. Motivate Participants
Everyone needs some kind of motivation in order to achieve their best. There are many ways to keep students and parents motivated throughout the fundraiser. Try offering special rewards to those that sell the most. Or offer prizes for those that reach various sales levels, with the best prize at the highest sale level. You can also entice participants with a party at the end of the fundraiser if the goal is reached. If you are unsure of what incentive to implement, get feedback from your participants. After all, you want to make sure it piques their interest.

5. Follow Up
After a fundraiser ends, be sure to follow up with all participants. Did they find the process easy? Was it hard to get sales? Did they have fun? Also follow up with those who supported the fundraising efforts by making a contribution. Was the product what they expected? Did it arrive on time? Be sure to evaluate the positive and negative feedback in order to improve upon your next fundraiser.

Generating successful fundraisers requires proper planning and motivation. If you are ready to make your next program a success, request a brochure now to learn more about Original Works school fundraising programs.

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